Putting knowledge to work: Targeted innovation

Growth is an absolute target, innovation is often the chosen mean. At least, that’s how most organizations see it. Finding the next, sometimes farfetched, new thing that could deliver growth then becomes the new goal. Do you feel like this type of growth is rather random and has the tendency to spread like weed? We propose targeted innovation whereby step-by-step all the aspects of the corporate mission are realized.

We achieve targeted innovation through consulting, research and training in: 

• Translating your corporate and marketing strategy to a clear innovation strategy
• Developing innovative concepts through Systematic Inventive Thinking (SIT), which delivers relevant and realistic new ideas, rather than the widespread bundle of poor ideas that oftn come out of brainstorming.
• Drafting your innovation process, through which innovative ideas are translated into succesfull market propositions
• Determining whatever innovative ideas your customers may or may not be into, through specialized market research techniques such as Attribute Value Mapping or Result-based Customer Research.

True innovations, that add maximum value and offer a maximum fit with the organizational competencies and strategy: that’s the result we strive for!